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Jeff is Which Wich®’s #1 fan. You’ll rarely see him in a suit because he’d just rather rep the black and yellow Which Wich gear as often as he can.

By the time Jeff’s Which Wich Superior Sandwiches burst onto the scene, he had already established himself as a successful restaurant developer. You may even know him as the guy who founded Genghis Grill, a popular Mongolian barbecue chain. Jeff’s hard work and savvy insight into the food and hospitality industry has led to the success Which Wich has experienced since 2003.

Jeff’s Early Days

Jeff’s father owned two sports bars near Detroit, which means he grew up learning about the food and hospitality industry from his own family. Jeff obtained a bachelor’s degree from Michigan State and his MBA from City University in Seattle before heading to Dallas in 1994 to begin pursuing his passion for restaurant development.

Before he switched his focus to national franchise restaurants, Jeff successfully developed dozens of independent restaurants, nightclubs, and bars. From 1998 to 2003, Jeff devoted his efforts to the development of Genghis Grill, a successful venture that grew into eleven stores spread across five states. Jeff sold Genghis Grill in 2003 and began work on his vision for a sandwich shop that could give guests a personalized, fun, and unique experience—not to mention a superior tasting sandwich.

What Does it Mean to be a Chief Vibe Officer?

What goes into a sandwich determines how it will taste, right? At Which Wich, we believe that our Vibes determine what kind of company we will be. Our Vibes are the filling that makes the guest experience great. As Chief Vibe Officer, Jeff carries the important responsibility of making sure that each and every Which Wich we open is filled with our values and positive energy.

It’s not easy keeping sandwiches tasty, healthy, warm, and inventive—that’s what makes Which Wich stand out so much in the sub sandwich industry. Well, that, and we’re just downright fun.