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Which Wich CEO & Founder Jeff Sinelli Appears on Between Bells

Which Wich CEO and founder Jeff Sinelli recently appeared on Between Bells to discuss the success of the trendy sandwich franchise and its rise to global popularity, despite the saturated market.

“It’s crowded, it’s saturated, and it’s competitive, and we set ourselves apart, first of all, by a superior sandwich. We elevate the products, the proteins. We make our sandwiches with a heavy hand. No skimpy sandwiches at Which Wich,” answered Sinelli when asked how his sandwich franchise sets itself apart from others in the market.

Sinelli also claims the company’s strength is owed to the fact that Which Wich is a franchise-based company, allowing it to capitalize with local partners, and a founder-based company since he had his wife still own the whole company.

“Where most people are selling out, we’re staying strong, we’re staying long with Which Wich,” said Sinelli.

The founder also gave viewers a preview of what to expect in the sandwich franchise’s future – breakfast. Sinelli said the upcoming sandwiches would be a hybrid between breakfast and brunch, blending unexpected flavors to crack the breakfast code in an innovative way that is aligned with the company’s boundary-breaking vision of providing consumers something different and tasty.

Sinelli also discussed the company’s 7th annual Flag Your Bag campaign, which supports the military and first responders nationwide. Customers volunteer to draw messages of thanks and patriotism on Which Wich’s trademark brown bag, which the company then stuffs with various goodies to send out to military bases and veteran hospitals as a show of gratitude to the brave men and women who serve our country.

“Looking back, I think we’ve always been a conscious company…we’re not here to get the badge. We’ve always been doing these things. It’s part of the natural DNA of the brand,” explained Sinelli regarding Which Wich’s philanthropic efforts in the community. The franchise’s compassion and desire to help others is just one more facet of this growing company that sets it apart from the rest.

To view the whole segment, click here.

Learn why Which Wich is superior to its competition, click here