Support

Which Wich franchisees enjoy ongoing support that distinguishes us from other franchisors.

REAL ESTATE
Which Wich has partnered with a leading customer and real estate analytics firm to help identify our best customers and trade areas for new locations. Site selection is a complex process that involves collaboration between the franchisee, the Which Wich Support Center team, and our preferred real estate brokers specializing in restaurant placement. The franchisee is ultimately responsible for selecting and securing a site, negotiating a lease, and building out the restaurant, but the real estate and franchise development team is available every step of the way.

CONSTRUCTION
Which Wich takes a hands-on approach during the construction process to support every franchisee. Our vast network of approved vendors, architects, and general contractors is integral to the success of the development process. Our development team manages the logistics, from help with ordering vendor packages to coordination of various installs. The franchisee ultimately is responsible for managing their store project, but the Which Wich development team provides support unrivaled in the industry.

TRAINING
Which Wich trains franchisees and their teams at the Which Wich Support Center in Dallas. Our two-week training session, called Which University, involves classroom time and plenty of hands-on training. The goal of Which U is to teach each franchisee how to run the business—and setting him or her up for success.

PURCHASING & DISTRIBUTION
Which Wich franchisees benefit from the brand’s national purchasing power and our partnership with the restaurant industry’s leading distribution network, which ensures nationwide delivery of consistent, quality products. In addition, our purchasing department strives to source quality products and ingredients that enhance the profitability of our stores without sacrificing brand integrity.

OPERATIONS
Which Wich franchise business consultants support franchisees openings, assist in staff training, and ensure your store is fully set up and ready for your first customers. Your FBC calls and visits on a regular basis to conduct operations excellence evaluations, answer your questions, and support your managers and crew members.

MARKETING
Which Wich’s marketing team supports every franchisee with effective and innovating marketing initiatives at the local and national levels, from grand opening plans and social media assistance to implementation of product launches. We also emphasize word-of-mouth advertising and positive press, which cost nothing and are the direct result of a top-quality product and a superior experience. An in-house public relations team keeps Which Wich top-of-mind with national media.