Which Wich UK Wins Gold Again at the Prestigious Sammies Awards!

We’re thrilled to share that Which Wich UK has once again taken home GOLD in the Independent Sandwich Retailer category at the Sandwich & Food To Go Awards – “The Sammies”! Presented by the British Sandwich & Food To Go Association, this honor marks another incredible milestone for our team and brand.

Rami Awada, Managing Director of Which Wich UK, shared:
“It’s truly an honor to see our ‘WICHes’ resonate so well with customers across the UK since we launched, inspired by our Dallas, TX roots. Our Tottenham Court Road shop was where we first adapted the brand for the UK, and to receive this GOLD AWARD for a third year is a testament to the dedication of our entire team. We’re incredibly excited about the future!”

Our Tottenham Court Road flagship continues to serve as a standout destination, offering not just our award-winning sandwiches, but also:

• Signature breakfast options with Artisan coffee
• Indulgent hand-dipped milkshakes
• Hand-cut fries, house-made sauces, and freshly baked cookies
• Convenient delivery and corporate catering services

The Sammies ceremony is one of the UK’s most prestigious industry events, recognizing the best in sandwiches and food-to-go.

Rami added:
“Securing GOLD again—especially as we launch our national franchising plans—is a fantastic milestone. Our commitment to delivering high-quality sandwiches remains stronger than ever, and this recognition is incredibly rewarding. We’re excited to grow the Which Wich brand across the United Kingdom alongside our new franchise partners.”

A heartfelt thank you to the British Sandwich & Food To Go Association, our customers, and our dedicated team for making this achievement possible. We’re proud—and more motivated than ever—to continue serving the UK’s most crave-worthy ‘WICHes’!