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$5 Wicked Wednesday Campaign Officially Launched by Which Wich

The Wicked is one of our most popular Signature menu items here at Which Wich Superior Sandwiches. Whether a franchise owner opens up shop in Alaska or Alabama, the item is sure to bring in eaters for return trips, which means creating a steady income stream through customer loyalty.

In order to help our franchise owners better promote the Wicked and capture the attention of local eaters, we have recently announced our $5 Wicked Wednesday campaign. Ever since January 15th, 2020, a Regular Wicked at participating franchise locations is just $5!

In the words of Which Wich founder and CEO Jeff Sinelli, “Tacos can have Tuesday. We’re taking Wednesday.” He alludes to the popular concept of Taco Tuesday that many Mexican food chains have looped into their regular business models. Creating a clear parallel between a certain type of food and a day of the week is a simple yet effective way to encourage eaters to seek that meal out every week. Wicked Wednesday should be able to tap into this concept with success, especially in areas where the Which Wich name is already a staple.

Find out more about the launch of our $5 Wicked Wednesday campaign by clicking here and viewing a full press article from QSR Magazine. Are you interested in joining the growing Which Wich sandwich franchise family? Please review our steps to ownership, check out market availability in your area, and get started today.

Learn why Which Wich is superior to its competition, click here