Which Wich Named to Fast Casual Top 100 Movers & Shakers
Which Wich ranked in the top 10 on this year’s Fast Casual Top 100 Movers & Shakers, which recognized 76 brands and 24 industry executives who have pushed their teams and flourished despite setbacks in the economy. To land a spot on the list, a brand must show growth and sale accomplishments, enhance the customer experience through the use of technology, and show a willingness to take bold risks that elevate the brand to new heights.
Based in Dallas, Which Wich Superior Sandwiches has exhibited incredible growth throughout its history, expanding into an international brand with 20 locations outside of the United States, including its most recent opening in London. Which Wich has shown that it isn’t just your typical sandwich restaurant, but rather a brand with a real concept, serving up customizable sandwiches, an innovative ordering system, and personalized sandwich bags all geared toward enhancing customer experience and ensuring overall satisfaction.
Which Wich doesn’t stop at profit, either. This is a brand that cares for its community and shows a great amount of compassion for others. CEO Jeff Sinelli created the chain’s system-wide community outreach program in an effort to feed the homeless. Project PB&J donates a PB&J sandwich to a local charity for every PB&J sold at one of its restaurants. Additionally, another one is banked for a global fund should a natural disaster strike, or if there is ever a large need for it. Which Wich also operates “Spreading Parties,” where volunteers make as many PB&J sandwiches as possible within an hour, all of which are all donated to homeless people in need. This year’s event yielded 10,201 sandwiches, making Which Wich not only a tasty and creative sandwich joint, but a brand with a major heart.
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